What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
The website plays a vital role especially in generating leads and sales for your business. The more people that can find your website, the more opportunities may arise in generating leads and gaining new prospects. One vital step is to drive maximum traffic to your website. It’s a challenge but if done and managed correctly everything will flow perfectly.
Here are 5 ways to drive more traffic to your website.
1. Optimisation: Optimise your website for SEO
A must for your business is doing SEO. Drive more traffic to your website immediately by having the right keyword selection, exceptional content and targeted advertising (based on location, age or gender). SEO optimised websites in generating more ROI than any other kind of inbound or outbound marketing. Check out SEO audits and analysis software such as SEMrush or Alexa and analyse your website.
2. Blogging: Keep blogging and promote it
Another way to drive more traffic to your website is with Blogging. Frequently update your blogs or you do it on a daily basis, this helps in generating more traffic. Keep track of the difference and see the traffic generation from these two strategies.
Once you’ve published a blog, make sure to share it on other Social Media channels/platforms like LinkedIn, Facebook and the like. Your blog posts can be further boosted by spending a few extra dollars by targeting your audience.
3. Headlines: Invest time in choosing catchy headline ads
Take time and do some research in generating catchy headlines because 8 out of 10 people will read your headlines while the remaining 2 will continue to read the rest of your posts. It’s crucial to attract your readers, with the use of exceptional headlines especially if you are running Facebook ads, PPC or LinkedIn ads. This way, they are compelled to click on your ad which will automatically drive more traffic to your website (Tip: the ad must be linked to your website).
4. Automation: Automate your emails
Through email automation, you can drive relevant traffic to your website. You can use automatic email follow-ups of Digital Marketing4u, a proud partner of Active Campaign, by incorporating a few settings and action setups. You can also promote your content to your existing customers through your email marketing, this can help generate more traffic to your website. There’s an increased open rate of 20 – 30% by using followup emails which increase the probability of driving more people to your website. Follow up emails have a greater impact on non-respondents emails. 🙂
5. Webinars: Host a webinar or workshop
If you are a speaker this is the perfect opportunity for you to show what you got and drive even more traffic to your website. Select a topic and create an entertaining and educational presentation along with a phenomenal guide and present a webinar (with your website link).
It is always best to test each strategy in driving more traffic to your website. Try and see which one works for you best.
Need help in driving more traffic to your website? Book your 30-minutes FREE consultation today to discover how you can grow your business to new heights.