What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
This is an online world where people want everything within a few clicks of mouse or a few taps/touch on their smartphones. Online is a virtual world to physically connect people with products/services through a platform called a Website! Hence, it is obvious that the more attractive, the more functional and the more innovative your website is, it’s likely to attract more customers and users.
Whether its technology or web design trends, it keeps evolving and it’s essential that you adapt to those changes. Even if you have had a website for several years, it’s easier to redesign it for the following top 5 reasons.
1. Your website is not responsive
33.4% of Global Web Traffic Comes through Mobile devices (source). The trend of developing separate websites for a mobile device or web is almost obsolete now as it takes extra effort, extra time and extra cost. With more mobile users, it’s logical to redesign your website to make it responsive (to fit any screen size) and being able to access it through desktops and any mobile devices.
2. Your technology/content management system (CMS) is outdated
The website built five years ago and the current designing trends are completely different. It’s said that a human year is equal to at least four internet years so it’s clear how rapid technology is growing. Thus, if your website is built using old technologies then the CMS that you use will have limited editing features along with security breaches and unwanted hacks compared to using a current platform.
3. Your website is not generating results as per your demand
Results can be measured in terms of conversion and engagement that your website brings. If your website is not converting and making sales, then it’s time to re-think for redesigning your website.
4. The purpose of your site has changed
Your new goal may be to include a “how-to” blog posts or an e-book subscription. These are more likely to gain a lead generation and a CTAs (Call-to-actions) on your popular webpages.
5. Incorporating Social Media on your website
Does your website feature social media options? Social media is a platform that provides transparency and authenticity delivering a new standard of interaction with your prospects.