What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
Branding is an important success component.
Today, having a successful self-branding holds more is important than establishing your company’s brand.
The founders of any successful brands have their own stories regarding their successes. They have gone through series of many struggles, failures and rejection all of which finally paved their way have contributed towards their successes. Consumers are fascinated and more interested in the stories behind the founders of successful brands. This helps them identify with their brands.
Self-branding is more than a simple business card with your name on it. As the brand you build around yourself is perhaps the single most important way to stand out. in your circle. Self-branding is mean by which usually the way people remember you. Self-branding is and how you present yourself online and offline to potential clients and customers. Self-branding is more than just a trademark, it helps you build your business.
If you are looking to build your self-branding that will get you noticed but you are not unsure where to start, the following tips should will help you to establish a simple strategy for reaching your prospective audience.
1. Develop a personal website with an exclusive homepage
It is very significant for you vital to own a website with a domain name that can help identifies you. Your personal website represents you, so it should as it highlights your experiences and expertise to the masses. The wrong site can do more harm than good.
Though content is the most an important component to any website, an attractive design always plays vital a key role in keeping visitors interested. around.
All in all, Personal touches makes your website unique. are what make a website yours. Take a necessary steps in personalising your website.
Make sure your website is polished and free of any common spelling and grammar mistake. With right designs and correct approach on websites, you can generate business leads from it. Here are 7 great ways to generate leads from your website.
2. Be smart and consistent on social media
Staying consistent is challenging & tough.
Work in time each week to plan your social media. Schedule your work on time for social media on a weekly basis. for the same day and same time each week because this just makes it easier to stick to the schedule. Think of ways you can Create content ahead of time, or plan out what each post will be for the day.
The goal is to post consistently not constantly. Overtime you will become consistent and probably not even realize it if you just keep with your plan.
Have a good understanding of your clients and strive to share your updates using different formats—mix it up by using images or blog posts.
Do what works best for you.
3. Adopt a storytelling approach
Storytelling is branding in practice and Storytelling is the most powerful approach to breathe life into your brand. It Storytelling is a useful art often used by marketers to promote either their products or ideas. It is the process of sharing a story to your target audience as it gives your product and services an identity.
Storytelling is very beneficial for small brands and startups due to its effective growth strategy.
Stories are captivating for a reason. Storytelling and helps to create emotional connections with your audience.
When crafting your brand story, you must illustrate what your voice is, what you stand for and why it matters to the lives of the how it can benefit your audience. that has its own stories.
4. Guest blogs on popular websites
Guest blogging is one of the most an effective approach to establish a strong personal brand. Guest blogging and helps build credibility. Its about placing your content for free outside of your own blog to increase its reach or write on someone else’s blog and include your information to build exposure and awareness of your brand.
5. Practice effective networking
Practicing networking correctly is very important as many tend to lay more focus on personal gains rather than the needs of the other party.
Direct your efforts on practicing a two-way networking so it becomes a win win situation, ascertaining that you allow the other side to benefit from your relationship also. Effective networking will secure more opportunities and connections which all go towards fortifying that will strengthen your brand.
Your personal brand is an extension of who you are, and it’s what you want to present to peers and potential clients.