What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
As a small business owner, it is very important that every penny invested in your start-up ideas work. Meaning, you need marketing strategies that are affordable, effective and one that offers you the most return on your investment. That is where Facebook comes into play.
If you have a Facebook Page for your business or have seen other businesses excel through Facebook then you may be aware of how significant this tool can be. But in the last few years, there has been a dramatic decline in organic post reaches. While your post used to reach a maximum number of your followers, now it only reaches a fraction of the total number.
This is due to the introduction of Facebook advertisements. Businesses will now need to invest money in using this platform in an efficient and effective way.
Listed below are 5 reasons why small businesses need to invest in Facebook Ads.
Investment is minimal
Money and investment is always a question for small businesses. Traditional advertisements which costs are high may even yield a return can create a major setback. Whereas Facebook ads, even a small budget allocation will go further and has the capacity to reach hundreds of followers which is proving to be a more suitable option for a growing business.
More audiences, better reach and more traffic
Facebook is a global network with more than 2 billion active users. Facebook is the largest and most popular social networking site. With those boasting data, you can be guaranteed that whatever your business you run, a good percentage of your target audience will be on Facebook.
The targeting options for ads
Being able to target a specific group audience is one of the best features of Facebook ads. Facebook provides a targeting accuracy of 90%, on the other hand, other online ads provide an accuracy of 50% on average. The audience filter factor includes location, demographics, interests, and behaviors. Not only does this targeting option help you to reach more audiences but is of more value to your business.
When you create an ad on Facebook, you are marketing your brand. Investing in ad posts increases the number of people interested in your brand as the message reaches them. With proper content and right the investment, increasing your brand engagement using Facebook is the best approach.
With over 2 billion monthly active users, 1 million users are engaging with mobile applications on a daily basis. To gain more traffic, it is vital that you focus on reaching the mobile audience.
Consumers today use mobile phones to seek out information on businesses, especially if they want to visit a store. If your business is on Facebook, it will definitely show up on their search page results even if they are searching for a similar business to yours. This gives you a better chance of lead generation and conversion.
Getting started with Facebook ads is easy and the Facebook ad manager, the ad platform makes it easy to create and manage your ads Why not consider hiring an agency specialising in Facebook advertising which will give value to your money as well as bringing it the results.
At Versatile Information Solution (VIS®) we know the worth of your money, and how much your business means to you. With us, we have a team of Facebook Marketing specialists who specialise on how to target potential customers with Facebook advertisements. If you are interested in our SMO Package feel free to call us: 1300 777 847 .