5 Reasons to Invest in Facebook Ads for Small Business

5 Reasons to Invest in FB Ads for Small Business

As a small business owner, it is very important that every penny invested in your start-up ideas work. Meaning, you need marketing strategies that are affordable, effective and one that offers you the most return on your investment. That is where Facebook comes into play.

If you have a Facebook Page for your business or have seen other businesses excel through Facebook then you may be aware of how significant this tool can be. But in the last few years, there has been a dramatic decline in organic post reaches. While your post used to reach a maximum number of your followers, now it only reaches a fraction of the total number.

This is due to the introduction of Facebook advertisements.  Businesses will now need to invest money in using this platform in an efficient and effective way.

Listed below are 5 reasons why small businesses need to invest in Facebook Ads.

  1. Investment is minimal

Money and investment is always a question for small businesses. Traditional advertisements which costs are high may even yield a return can create a major setback. Whereas Facebook ads, even a small budget allocation will go further and has the capacity to reach hundreds of followers which is proving to be a more suitable option for a growing business.

  1. More audiences, better reach and more traffic

Facebook is a global network with more than 2 billion active users.  Facebook is the largest and most popular social networking site. With those boasting data, you can be guaranteed that whatever your business you run, a good percentage of your target audience will be on Facebook.

  1. The targeting options for ads

Being able to target a specific group audience is one of the best features of Facebook ads. Facebook provides a targeting accuracy of 90%, on the other hand, other online ads provide an accuracy of 50% on average. The audience filter factor includes location, demographics, interests, and behaviors. Not only does this targeting option help you to reach more audiences but is of more value to your business.

  1. Brand Engagement

When you create an ad on Facebook, you are marketing your brand. Investing in ad posts increases the number of people interested in your brand as the message reaches them. With proper content and right the investment, increasing your brand engagement using Facebook is the best approach.

  1. Mobile Audience

With over 2 billion monthly active users, 1 million users are engaging with mobile applications on a daily basis. To gain more traffic, it is vital that you focus on reaching the mobile audience.

Consumers today use mobile phones to seek out information on businesses, especially if they want to visit a store. If your business is on Facebook, it will definitely show up on their search page results even if they are searching for a similar business to yours. This gives you a better chance of lead generation and conversion.

Getting started with Facebook ads is easy and the Facebook ad manager, the ad platform makes it easy to create and manage your ads Why not consider hiring an agency specialising in Facebook advertising which will give value to your money as well as bringing it the results.

At Versatile Information Solution (VIS®) we know the worth of your money, and how much your business means to you. With us, we have a team of Facebook Marketing specialists who specialise on how to target potential customers with Facebook advertisements. If you are interested in our SMO Package feel free to call us: 1300 777 847 .

visadmin | info@visnetwork.com.au

Related Posts

What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]

When you hear the word brand or branding what comes to your mind? Let’s admit it, brand is one of those words that is broadly used but not fully understood by many. What more if we add up brand and marketing? Or let’s just say, brand marketing. Sounds complicated??? Nah! Let’s dig deeper. What is […]

1. Create Adwords Account Start by visiting https://adwords.google.com/. On the page click on the Start Now button to create your adwords account. 2. Create New Campaign After activating your account, you will then be redirected to the Campaign Menu. Click on which new campaign you would like to focus. And then click on the goal […]